A Room That Feels Like Home
- Role
- Graphic Designer, LouderX
- Tools
- Photoshop, Illustrator
Two years of Fridays
Tech Tandav
This one doesn't stay in the room. Electric blue, a third eye open, and techno loud enough to put you in another dimension.
Asli Hip Hop
You hear this one before you read it. Yellow ripping through purple, graffiti lettering, hip hop with a desi accent.
Vivid Neon Party
Once a year Sydney glows. We lit the Opera House ourselves and handed the night to students from five unis.
South Club
Temple motifs, sunglasses on. Gold, arches and rangoli, South India pitched straight at Gen Z.
GOAT
Three silhouettes, not one name printed. If you know, you know, and that night everybody knew.
Masti
The mischievous night. Whatever happened that night, stayed that night.
Desi Me Cruise
December in Australia means summer, not snow. So we put the party on a boat and made florals the dress code.
Discostan
Hindustan, rewritten as Discostan. Run like front page news in black and white, because that is where disco still lives.
Barbae
Barbie or Oppenheimer, everyone had to pick. We picked pink, spelled it Barbae to dodge the trademark, and built it for women.
Dum Maro Dum
Two generations on one floor. The retro records their parents wore out, mixed straight into the new ones, and nobody sits either of them out.
Gulabo
Women only, and the door works both ways. Whatever the room gets up to is not retold once anybody is back out on the street.
Kala Chashma
Black shades on, indoors, all night. That is the entire dress code and the entire idea, and the whole room commits to it.
Balle 101
Nobody leaves without doing balle balle. A Punjabi night where every kind of balle is welcome, which is the whole point of the 101.
Tamasha
Tamasha is the word for a scene, and Indians make one on purpose. Loud music, louder crowd, nobody standing still.
GOAT
Diljit was touring GOAT, so we gave the city somewhere to go afterwards. The Punjabi crowd knew exactly whose night it was.
Mehfil
Mehfil means a gathering for qawwali. Live qawwali inside a nightclub was not a thing anyone was doing, which was the point.
Desi Me Rollin
A Punjabi night with a name that winks. Abstract, unreal visuals, because that is what stops a younger crowd scrolling.
Band Baaja Bollywood
A wedding with nobody getting married. Lehengas, sherwanis and the whole shaadi feeling, on a Bollywood floor.
NYE
The name does the work. New Year's Eve, so the whole thing is built out of sparkle and shine.
IND vs PAK
Our first match party. India versus Pakistan on the big screen, which is the only rivalry that fills a room by itself.
Oye Santa Santa Oye
Christmas Eve with a Bollywood accent. Santa turns up desi, and the night runs on his terms.
Shor - Diwali Bash
Shor means noise, and Diwali is the loudest night on the Indian calendar. This was that, moved indoors.
Habibi
Bollywood meets Arabia, and the name says it before the poster does. Habibi needs no translation.
White Christmas
Christmas Eve on the harbour, everyone in white. A Bollywood Christmas that looks nothing like a Christmas card.
Who these were for
Everyone in these rooms had left somewhere. Students who landed last year, families two decades in, people who get home once every three or four years. A Friday that plays what they grew up on is not really a night out. It is a few hours of being somewhere familiar, in a country that is not.
What I took from it
Across two years and three countries these nights filled rooms for people who wanted very different evenings out of the same few hours, from students on a Thursday to a crowd twice their age on a Saturday, and the artwork is what decided which of them showed up.