Atlantic Van Lines
- Role
- Website design, UI and UX
- Tools
- Figma, Photoshop
The whole site
A moving company sells the same thing a dozen different ways, so the risk is a site that repeats itself. Every page here has a job the others do not, and still reads as part of one set. Pick any of them and scroll it.
Scroll inside the screen
Home
The full scroll: hero, why-choose, the four-step process, services, tips, testimonials and a quote form.
The brief
Moving house is the kind of purchase people research for weeks and then commit to in one phone call. The site has to survive both: patient enough to answer a nervous reader at midnight, direct enough that somebody ready to book can do it in two clicks.
Nine of these pages sell a service and they are all close cousins, so each had to earn its own page without breaking the family. The other seven do real work: a tracking form, a quote form, an FAQ that replaces a dozen phone calls, and an insurance page where trust matters more than layout. A cross-border move raises customs questions a local move never does, and a corporate relocation is read by an HR manager rather than a family, so one template could not carry both.
Where it landed
Somebody comparing movers can read for as long as they need, and somebody ready to book is never more than a click from the quote form or the tracker. The two things the business actually runs on stopped sitting at the end of a funnel and became part of the furniture. Built on WordPress by the in-house development team I worked alongside.